Product Description:-

• Fundamentals of Entrepreneurship and E-Commerce – for B.Com (MDC)
• Authored by Sanjeeb Kumar Dey & Debabrata Sharma
• Developed in accordance with NEP 2020
• Suitable for All Universities – 2026–27 Examination

• Comprehensive coverage of entrepreneurship concepts and startup development
• Explains traits of successful entrepreneurs and the process of venture creation
• Detailed discussion on business planning, funding and government support schemes
• Covers fundamentals of e-commerce models, digital marketing and online business strategies
• Introduction to payment systems, cyber security and legal aspects of e-business
• Practical approach with examples, case studies and project-based learning
• Chapter-wise exercises for exam-oriented preparation and skill development
• Ideal for building entrepreneurial mindset and understanding the digital business environment