Product Description:-

• Essentials of Economics – for BBA-I, Semester II
• Authored by T.R. Jain & Usha Chaudhary
• Developed in accordance with NEP 2020
• Prescribed for MDU 2025–26 Examination

• Comprehensive coverage of basic principles of Micro and Macro Economics
• Explains concepts of demand and supply, consumer behaviour and production theory
• Introduction to market structures and price determination
• Covers key macroeconomic topics such as national income, inflation and monetary policy
• Clear and simple language with suitable examples for management students
• Includes diagrams, illustrations and practical applications
• Chapter-wise questions for exam-oriented preparation and revision
• Ideal for building a strong foundation in economics for business and management studies